6 min read
How to read a growth curve
What a follower chart tells you about posting cadence, format changes and one-off spikes — and what it hides.
Free resources
Guides
Short, practical write-ups on formats, hooks and posting systems.
8 min read
Hooks that survive the first second
The opening patterns that repeat across high-retention short-form video, broken down frame by frame.
5 min read
Choosing one format and repeating it
Why the accounts in our database that compound fastest publish the same shape of content over and over.
7 min read
Reading engagement rate honestly
Engagement rate compares badly across account sizes and platforms. Here is how to compare like for like.
Club only
Members-only guides
Longer, more specific playbooks for people using the database every week.
Members get full growth history, advanced filters, unlimited saves and CSV export.
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One email a week: the biggest movers in the database, the format behind the move, and each new guide the day it lands.
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