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Engagement rate calculator
Enter your numbers. We compare them against real accounts we track — same niche, same follower band.
Questions
- How is engagement rate calculated here?
- Average likes plus average comments, divided by followers, expressed as a percentage. It is the definition most brands use in outreach.
- Why compare within a follower band?
- Engagement falls as accounts grow. Comparing a 5K account with a 5M account tells you nothing, so we match on band and niche first.
- Where does the benchmark data come from?
- From the creator accounts we refresh daily in our own database. Nothing is estimated or bought in.